AUTHORITY / PUBLICATIONS & EDUCATION

WORK THAT
HAS A BYLINE.

Before deciding to work with someone, examine what they have actually written, discussed, built and documented.

THE RECORD / ORIGINAL SOURCESREAD → WATCH → VERIFYFIND THE RIGHT NEXT STEP ↗

INDEPENDENT TRAIL

GO TO THE ORIGINAL SOURCE.

Read the writing and explore the conversations behind the work. Follow the links to the original sources.

THINK REALTY · ARTICLE

Why Your AI Strategy Is Probably Backwards

A practical look at why implementation begins with the work, not the technology.

Open original source ↗
AAPL · PRIVATE LENDER

Published author archive

Writing on lending and the decisions behind financing.

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Explore more of Alex's work

Watch the conversation, read the source, or bring a question of your own.

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CONTEXT

A NUMBER WITHOUT A SOURCE IS JUST A CLAIM.

Evidence should make the work more examinable, not merely more impressive.

Useful evidence makes it easier to understand the situation, the decision and the work behind it. Explore the published case summaries for that context.

Explore case summaries

THE NEXT MOVE

READY FOR A CONVERSATION?

Start with the problem that brought you here.

You do not need the right vocabulary. Start with the real situation.